Top 5 Social Apps on Android in Central America in Q1 2023

In Q1 2023, the top 5 social apps on the Android platform in Central America demonstrated diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance.

TikTok from TikTok Pte. Ltd. saw its weekly revenue fluctuate, peaking at around $61K in mid-February. Weekly downloads exhibited a high of approximately 823K in the first week of January, followed by a decrease to about 550K by the end of March. Active users showed a gradual increase, rising from 31.1M at the start of the quarter to 34.4M by the end.

Instagram, published by Instagram, experienced steady weekly revenue, with a small peak at $2.4K in late February. Downloads fluctuated, beginning at 380K and ending at approximately 328K. The app's active users remained relatively stable, hovering around 49.9M throughout the quarter.

Facebook by Meta Platforms, Inc. had weekly revenue that varied, reaching a high of about $27.7K in mid-February. Weekly downloads started at 288K, peaked at 318K in early January, and then declined to around 257K by the end of March. Active users remained consistently high, starting at 67.1M and closing the quarter at 67.3M.

Facebook Lite, also from Meta Platforms, Inc., did not generate revenue but showed a steady download trend, beginning at 249K and peaking at 274K in mid-March. Active users grew from 12.5M to 13.1M over the quarter.

X from X Corp. had a notable increase in weekly revenue, starting from negligible amounts and reaching $1.1K by the end of March. Downloads fluctuated, with a high of 409K in mid-January and stabilizing around 155K toward the end of the quarter. Active users remained relatively stable, averaging around 11.1M.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower.